![]() ![]() Red Bull’s current buzz score is -11, nearly where it started the year. Red Bull’s buzz score started the year at -12 and made it as high as -7 in mid-March but never got close to that mark again. Monster experienced a couple of run ups during the first half of the year, touch zero in both February and early June, but was unable to sustain the positive traction, and it has recently drifted down to its current score of -1.ĪMP also generated some positive trends during the first half, and approached, but never quite reached the zero mark. ![]() A zero score means equal positive and negative feedback.ĥ-Hour Energy started off the year in the same boat as its rivals – more negative perception than positive, hovering in the -3 to -4 score range, with Red Bull significantly behind the others at -12.īy mid-January, 5-Hour Energy had broken above the zero mark and never looked back: by February 2nd, it had hit a 7 buzz score, settling back down to zero in mid-April, and that’s when the gritty cowboy ads kicked in, sending the score to a category high of 10, where it resides today. YouGov BrandIndex measurement scores range from 100 to -100 and are compiled by subtracting negative feedback from positive. Oakland County Circuit Judge Phyllis McMillen in mid-March granted the Brighton company owners' request to dismiss that lawsuit, which alleged breach of noncompetition and nondisclosure. Trailing behind 5-Hour Energy, in order, are Monster and AMP with Red Bull lagging furthest behind in perception.ĥ-Hour Energy, Monster, AMP and Red Bull were measured with YouGov BrandIndex’s Buzz score, which asks respondents: “If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?” All respondents are adults 18+. He and his wife Robin sued the supplements manufacturers, Innovation Ventures LLC dba Living Essentials, its owner, Manoj Bhargava, and Bio Clinical Development Inc. As a matter of fact, it is the only energy drink brand with positive consumer perception levels. ![]() Thanks apparently to an aggressive ad campaign promising everything from a better golf game to a more productive work day, the brand’s consumer perception has broken out like no other energy drink, outpacing its competitors who are mired in negative public opinion.ĥ-Hour Energy received the biggest consumer perception gain of all beverage brands in the first half of 2012. 5-Hour Energy is not only boosting the vitality of its customers, but its own public perception, putting it in a class all its own among energy drinks in the US. A Markel Corp.-owned insurer dodged a duty to defend policyholder Vitamin Energy LLC in a legal battle with 5-Hour Energy’s trademark owners, after a federal judge found the lawsuit didn’t allege an advertising injury that the company’s insurance policy covers. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |